Revolutionizing the Paint Market: Crew by Alireza Jajarmi

Introducing a biodegradable, zero-VOC, recyclable paint solution

The inspiration behind Crew came from the desire to inject fashion and trendiness into the paint market, a sector that has largely remained untouched by these elements. Alireza Jajarmi recognized the potential for a product that could cater to consumers' aesthetic preferences while also meeting their practical needs. The result is a product that is both attractive and functional, a testament to the power of thorough research and understanding of consumer needs.

Crew stands out in the paint market with its unique properties. As a biodegradable powder-mix paint company, Crew offers a range of interior and exterior paints that contain zero-VOC. The packaging is 100% recyclable, a stark contrast to other brands in the market. The packaging design not only protects the product but also enhances its display on shelves. Crew also provides a kit for consumers who lack the necessary tools for their painting projects.

The technical specifications of Crew are straightforward. The perfect density of paint is achieved when each paint pack is mixed with one gallon of water. This simplicity of use is a key feature of the product, making it accessible to a wide range of consumers.

The design process for Crew was not without its challenges. The lack of innovation in paint packaging presented a significant hurdle. However, Alireza Jajarmi rose to the challenge, creating a package that is both attractive and recyclable. This project, which took 10 weeks to finalize in San Francisco, CA, is a testament to the power of innovative thinking and determination.

Crew's innovative approach to the paint market has not gone unnoticed. The design was awarded the Golden A' Packaging Design Award in 2016, a prestigious accolade granted to exceptional, trendsetting creations that significantly impact the world with their desirable characteristics. This award is a testament to Alireza Jajarmi's ingenuity and wisdom, and to the potential of Crew to revolutionize the paint market.